Demand for Passenger Vehicles in Kerala remains subdued mainly due to
- Weak domestic macro
- Tension in the Middle-east (People are hoarding cash)
- After effects of floods for 2 consecutive years
- Quality financiers being skeptical as lending in Kerala is asset based instead of income based.
MSIL has the most comprehensive dealer management policy as they also deal with dealer and employee training, use of tech, after-sales etc. Also, MSIL has invested significantly in digital and rural marketing.
Even post-transition, states such as Andhra Pradesh, Maharashtra and Punjab are expected to have a strong diesel mix. SUVs are seeing strong traction in the southern markets.
Disclaimer: The above report is compiled from information available on public platforms. inChat team advises users to check with certified experts before taking any investment decisions.
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